Builder · Modern Main Streets
Hey, I'm
Cole.
I build the web presence local businesses actually deserve — fast, accessible, and built to last longer than a template subscription. Most main street shops are running on something a cousin made in 2014. I fix that.
- Repo reference library
- 99
Selected work
Things I've built.
No Limit Seafood
Client site
Full web presence for a seafood restaurant — menu, ordering, and a build that loads instantly on a phone in a parking lot.
Next.js · Vercel↗Modern Main Streets
The practice
The studio itself — how small-town businesses get software that behaves like enterprise software.
Next.js · Supabase↗
Colesmithism
It's an -ism, so here's what it means.
- 01
Ship it, then prove it
A claim without a check is a guess. Run the thing, read the real output, then say it works.
- 02
Small town, enterprise standards
A bakery's site should meet the same accessibility and performance bar as a bank's. The budget changes; the standard doesn't.
- 03
Precedent over invention
Someone has solved most of this already and solved it better. Read their work first, then build.
- 04
Own the thing you build on
Your domain, your data, your repo. Anything you rent can be taken away on someone else's schedule.
What I do
Three kinds of work.
Sites that earn their keep
Design and build for businesses that need the phone to ring, not a design award.
Rescue work
Inherited a site nobody can edit? I migrate it somewhere you control and can actually update.
Systems, not pages
Booking, ordering, inventory, dashboards — the software behind the storefront.
Daily stack
- Next.js
- Vercel
- Supabase
- Tailwind
- Claude Code
A bit about me
“Every main street has a business doing everything right except the part the internet sees first.”
Got a main street business that deserves better?
Tell me what you're running and what's broken about it. I answer everything.
csmith3152002@gmail.com